Eduardo Sirotsky Melzer is also known as “Duda.” This Brazilian entrepreneur is currently the CEO and chairman of the board of directors at Grupo RBS and the CEO and founder of e.Bricks Digital. These companies are family owned and operated businesses. Duda Melzer has taken these businesses to all new levels of success. The Grupo RBS company specializes in radio and print media, and e.Bricks Digital focuses on online media. A unique characteristic is that the online business also incorporates venture capital funding made available to businesses in Brazil.This opens a new door to a new stream of revenue not only for Duda’s company but also the companies the organization sponsors.
Attending college both in Brazil and the US gave Duda Melzer many new opportunities. Duda earned an MBA at Harvard University and began his post-collegiate career in the US. He served as an analyst in the financial field and also as director of a media company in the US. These opportunities not only gave Duda invaluable experience, they helped to grow Grupo RBS beyond South America and into the US market. Upon returning home, he was finally named CEO at Grupo RBS. Succeeding his uncle, he sought to grow the company in Brazil and abroad.
Using e.Bricks Digital and his experience, Duda Melzer aimed to grow the largely underserved online media sector in Brazil. The company moved to provide startup capital to businesses that were destined for online success. Duda’s predictions were right, and e.Bricks Digital grew to rank among Globo and Google in its ratings. Although Duda is responsible for two of the fastest growing businesses in Brazil, he remains humbled. He makes time for his two children and even to enjoy his passion for sports. Duda is certainly a great example of strong leadership and a role model for helping others you can also visit YouTube.