Banco Bradesco SA – short for “South America” – is one of the largest banks in Brazil. It was founded in 1943 by daring entrepreneur Amador Aguiar, in the then-tiny town of Marilia, Sao Paulo, Brazil. Since it began operating, the bank has only had two Presidents and four Chief Executive Officers, proving it’s had honorable, successful executives throughout the entirety of its lengthy history.
Bradesco’s now-former President, Mr. Lazaro Brandao, stepped down slightly more than one month ago, during the beginning of October of 2017. Although he was 91 years of age at the time, making him the oldest head of any major financial institution in the world, nobody expected his departure. He was only the second President throughout the financial institution’s history, holding the post since 1990, when founder and initial President Amador Aguiar stepped down due to personal health concerns.
Now-former Chief Executive Officer Luiz Carlos Trabuco Cappi moved into the role of Presidency to fill the current void, while another executive is stepping into the role of CEO until Banco Bradesco finds a replacement to Mr. Trabuco, expected to materialize sometime during the month of March of 2018, when the bank holds its annual shareholder conference. Newsmedia sources have shared there are seven candidates running for the position of CEO.
Luiz Carlos Trabuco Cappi served Bradesco as CEO well throughout the past decade, since he joined the high-level executive team in 2009. Further, Mr. Trabuco has served the organization well throughout his entire career, since he was hired in 1969.
For example, while Luiz Carlos Trabuco Cappi was the head of Bradesco Seguros, the insurance segment of the financial institution, he was responsible for growing the market share of the organization from 23% to a true quarter of the market, or 25 of the entirety of the insurance sector in Brazil, the fifth-most populated country on the planet.
Even better, despite Seguros bringing in 26% of Bradesco’s profits, Luiz Carlos Trabuco Cappi rose the profits of the segment to an astounding 35% of the whole organization’s net income.
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Luiz Carlos Trabuco Cappi started out as nothing more than a bank teller at the Marilia branch of Bradesco in 1969.
After just two years of working in the entry-level position, Mr. Trabuco was moved a distance exceeding five hours’ worth of driving – proving his dedication to Banco Bradesco’s success – east to the bank’s corporate headquarters. In 1984, Luiz Carlos Trabuco Cappi became the Director of Marketing at the bank, where he played an important part in how the organization reached out to clients.
It was at this time Banco Bradesco began segmenting and targeting its clients and consumer base, as doing so – as shown in companies throughout the world – helps maximize profits and best serve customers’ needs. Although he didn’t pioneer segmenting and targeting, Mr. Trabuco helped populate the practice in the Brazilian banking industry, as few companies throughout the world were engaging in the practice of both up until this point.
Mr. Trabuco earned a bachelor’s degree in philosophy from the University of Sao Paulo after graduating high school earlier than his fellow students. Following his undergraduate degree, he went to the School of Sociology and Politics of Sao Paulo to earn a postgraduate degree in sociopsychology. These two degrees played an instrumental part in his rise to the top of Banco Bradesco, though it took 40-some years to become the true head of the organization.
Luiz Carlo Trabuco Cappi remains one of the best-known and -paid executives throughout the Brazilian banking industry, let alone the whole country of Brazil.