Behind the Walls of Lime Crime Company

Every woman wants to feel pretty and amazing in their skin. However, the society has set certain standards of makeup that limit women. Doe Deere is one of the women who has defied this rules of the society and broken all the norms to redefine makeup.

Doe Deere is the Founder and CEO of Lime Crime products. The cosmetic line has achieved very positive reviews since 2008 when it was launched. The success of the firm can be attributed to the passion and the strong personality of their CEO.

Doe Deere believes that beauty is not going natural or wearing what is termed as beautiful. To her, it’s about expressing what you feel through makeup. Doe Deere’s cosmetic is different from other lines because she focuses on bright colors. She refers her fans as unicorns because only confident individuals can be able to embrace her makeup.

Besides referrals, the other reliable way that Lime Crime gets clients is through taking the feedback and criticism they get positively. Doe Deere says that it’s vital to listen to everyone around you because you get to understand what your clients are looking for, which makes it easy to satisfy them. Lime Crime currently has more than three million Instagram followers. Doe Deere says that although having her business online is a big advantage, there are also cons. For instance, they are many negative voices that one has to deal with every day. She deals with such haters by simply ignoring them.

With the success of Doe Deere, it is easy to conclude that she always wanted to do what she does. This is far from the truth; Doe Deere took a while to discover what her position was in the entrepreneurship world. She majored in Fashion in school because she wanted to be a fashion designer. She began Lime Crime as a cloth line. When she was looking for makeup to compliment her clothes to send online, she realized she couldn’t find the kind of makeup she needed. She, therefore, wanted to create the bright colored makeup for this purpose. When she started on the cosmetics, she felt so contented, and she received very positive feedback compared to the cloth line response. Doe Deere says she knew she had finally secured her space and have been exploring it since then till now.

Doe Deere says that she achieves success by having a clear vision of what her goals are. She also ensures she knows who her customers are and what their needs are as well. Doe Deere adds that having a positive attitude helps her secure more partners. Her advice to other investors is to listen to everyone around them. She says that personally, she listens to everyone even those she knows don’t like her. Doe Deere says that there is so much hidden knowledge in people’s thoughts and opinion.

One of the recent purchase that Doe Deere has made is Facetune, and she loves it. Facetune helps in photo editing before posting on Instagram. It produces perfect images by removing blemishes, whitening teeth, and smoothening skin.

 

To learn more, visit http://www.doedeere.com/.

Leave a Reply

Your email address will not be published. Required fields are marked *