Behind the Walls of Lime Crime Company

Every woman wants to feel pretty and amazing in their skin. However, the society has set certain standards of makeup that limit women. Doe Deere is one of the women who has defied this rules of the society and broken all the norms to redefine makeup.

Doe Deere is the Founder and CEO of Lime Crime products. The cosmetic line has achieved very positive reviews since 2008 when it was launched. The success of the firm can be attributed to the passion and the strong personality of their CEO.

Doe Deere believes that beauty is not going natural or wearing what is termed as beautiful. To her, it’s about expressing what you feel through makeup. Doe Deere’s cosmetic is different from other lines because she focuses on bright colors. She refers her fans as unicorns because only confident individuals can be able to embrace her makeup.

Besides referrals, the other reliable way that Lime Crime gets clients is through taking the feedback and criticism they get positively. Doe Deere says that it’s vital to listen to everyone around you because you get to understand what your clients are looking for, which makes it easy to satisfy them. Lime Crime currently has more than three million Instagram followers. Doe Deere says that although having her business online is a big advantage, there are also cons. For instance, they are many negative voices that one has to deal with every day. She deals with such haters by simply ignoring them.

With the success of Doe Deere, it is easy to conclude that she always wanted to do what she does. This is far from the truth; Doe Deere took a while to discover what her position was in the entrepreneurship world. She majored in Fashion in school because she wanted to be a fashion designer. She began Lime Crime as a cloth line. When she was looking for makeup to compliment her clothes to send online, she realized she couldn’t find the kind of makeup she needed. She, therefore, wanted to create the bright colored makeup for this purpose. When she started on the cosmetics, she felt so contented, and she received very positive feedback compared to the cloth line response. Doe Deere says she knew she had finally secured her space and have been exploring it since then till now.

Doe Deere says that she achieves success by having a clear vision of what her goals are. She also ensures she knows who her customers are and what their needs are as well. Doe Deere adds that having a positive attitude helps her secure more partners. Her advice to other investors is to listen to everyone around them. She says that personally, she listens to everyone even those she knows don’t like her. Doe Deere says that there is so much hidden knowledge in people’s thoughts and opinion.

One of the recent purchase that Doe Deere has made is Facetune, and she loves it. Facetune helps in photo editing before posting on Instagram. It produces perfect images by removing blemishes, whitening teeth, and smoothening skin.


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Personal Background and Achievements of Secretary Betsy DeVos

Mrs. Betsy DeVos is the wife of a renowned philanthropist, entrepreneur, politician and activist Dick DeVos. Prior to assuming her new role as the 11th U.S. Education Secretary, Betsy was involved in fighting for education policies that favors all kids in America, including those from minority groups. For nearly 30 years, Mrs. DeVos’ goal was to seek reforms that would benefit underserved students to access better and high standard education. Betsy’s mother was a school teacher, and hence she was very instrumental in developing her (Betsy) instinct towards education while she was still a kid.

The interest grew later in her life after visiting a school in Grand Rapids and realized not all kids in America are accorded equal opportunity to access great education. She had also seen leaders funding projects to increase learning opportunities for kids and at the same time provide parents with more choices. Through those experiences, Mrs. Betsy DeVos joined other activists to advocate for improved educational options all over the United States. She led a movement that focused on empowering parents in the District of Columbia and 25 states. Before she was confirmed, Mrs. DeVos was serving at The Windquest Group together with her husband. She served on boards of many civic and charitable institutions like Mars Hill Bible Church, ArtPrize, Kendall College of Art and Design and other.


Betsy DeVos’ Achievements

For many years, Mrs. Betsy DeVos has been leading a movement championing for school choice programs in several states in the U.S. Her main focus was to eliminate the mindset that students should attend certain schools based on the zip codes of homes. She has been fighting for freedom among parents when choosing which schools they should send their kids. According to Mrs. DeVos, the days when quality of education was determined by certain school buildings are diminishing quickly. She believes the right legislation should be passed in order to offer healthy education to American children. If digital learning is fully implemented, students will be able to attain their full potential, according to Betsy DeVos.

Mrs. DeVos explained that she utilizes most of her time trying to improve quality of education in America. For the sake of law, she explained that they must comply with campaign-finance statutes and also IRS regulations. She encourages other donors to support her efforts in order to make a difference within the education sector. She believes success will be achieved when parents will have the opportunity to select the right educational option for their kids to enable them fulfill their potential regardless of where they come from. Through her experience and the need to transform the vast education sector in the United States, Mrs. Betsy DeVos will provide her expertise to the government to enable it implement the right policies to favor all students. Visit Betsy’s profile page on

Lori Senecal Knows When To Rest

One of the most important things to know about careers and success is when it is time to step down. After all, it takes a lot of work, time and dedication to build a successful career. Even taking over a business can be a lot of work for people. Lori Senecal has taken on the task of being a successful owner of CP+B. When she took over the company, she has changed a lot of the way the business works. A lot of those changes have increased the success and the size of the business. She has taken CP+B from a mere local company to a global enterprise that is serving many businesses throughout the world.

Lori Senecal has taken the company from the slower and more chatty version into a more focused and efficient phase. She has trained people to be more focused on goals that their clients have. She has also brought to their attention the importance of time. After all, the client has bills to pay. Therefore, they need the project finished as soon as possible. The professional advertisers have shifted their focus on getting their work done so that their clients are happy with the advertising campaign.

Lori Senecal has been training a new leadership team to step in as her successor. She is showing the leadership the procedures and everything else so that when they take over, it is not going to be such a drastic change. After Lori steps down, she could take on other projects and activities. She could also go on vacation and enjoy some of the success that she has gained. Either way, one thing that Lori knows as an introvert is that it is a good idea to take some time off every now and then in order to recharge energy. More details can be found on Adweek.